Keyword analysis research is the foundation of every successful online business. Debunking these Top 10 myths should help you achieve your dream of a top 10 listing at the search engines, one day.

1) Keyword analysis research is not important.

Eighty-five percent of people using the Internet search for information using the search engines. Search engines use keywords to determine web page relevancy. If you do not practice keyword analysis research you will never rank well in the search engine results.

2) You need powerful expensive software to do keyword analysis research properly.

There are plenty of good free tools available for you to use.

3) You need to hire a SEO to do your keyword research.

If you understand the concept of keyword demand and supply, you can do it yourself.

4) All your keywords should have a high search demand.

All your keywords should have reasonable demand. High demand keywords usually have lots of competition, and if you are a new site, you will remain buried at 1000 + in the search results for a very long time if you use this strategy.

5) All keywords should have a high PPC price attached to them.

Not all keywords have a high PPC value indefinitely. Also, high PPC words attract instant competition, and if you are a new site you will not rank well in the search engine results trying to compete with the established players.

6) All keyword phrases should be short.

There are plenty of 3, 4 and 5 word keyword phrases that have reasonable demand, low competition and good PPC or affiliate marketing prospects.

7) You only need one keyword to make money on the Net.

The search engines won’t take you seriously unless you have a site with at least 30 web pages, and those web pages should be based around a single topic.

8) Keyword analysis research will get me instant results.

It usually takes between 2 weeks to 12 months to get into the top 30 search engine results, and if you are a new site, you will be sandboxed by Google for much longer if you target competitive keywords. Blogs are the quickest way to get results fast.

9) Keyword analysis research will get me onto the first page of the search engine results.

To get on the first page, you need to have a highly relevant informative site and choose keywords with reasonable demand with relatively few competitors, unless your site is old, large and information rich.

10) Each page needs to focus on multiple keyword phrases.

Web pages that focus on single keyword phrases keep the content relevant. This is what the search engines are looking for. Longer keyword phrases however, let you optimise for multiple keywords i.e. Keyword analysis research allows me to optimise for ‘keyword analysis’, and ‘keyword analysis research’.