A growing number of webmasters are discovering that Adsense
is a significant and reliable revenue generator. And many
of these webmasters realize the importance of targeting the
highest paying keywords. They research high paying
keywords by using lists which identify the search terms
which pay the most per click. But even after all of their
research and effort is expended in placing the high paying
keywords on their websites, they are perplexed when they
never make the money they expected to make. What is wrong
with this picture?

The problem isn’t that they targeted the wrong search
keywords. Instead, the problem is the lack of visitors to
their website. The solution is a simple matter of
optimizing their website’s search navigation.

The easiest way to think about this is to place yourself in
your website visitor’s shoes. How are your visitors using
your website? Why are they even on your site in the first
place? What are they looking for? Webmasters need to
consider the basic habits of web surfers. When a surfer
arrives on a page, their first tendency is to click on
links which they find interesting. So the webmaster’s
game plan is to enable visitors on his site to navigate to
the links which webmaster wants the visitor to click on, and
not the other way around. Once a webmaster does this, he
will generate the maximum Adsense revenue possible.

Generally, webmasters use menu links on each page as a
method of site navigation. What makes a visitor click
such a link is the particular wording used. In order to
get a visitor to click any particular link, the workding
needs to grab the visitor’s attention, so they will
be curious enough to click on it. Once they click, they
are taken to another page. A couple of such attention
getting words are: “free” or “download”.

It may all seem like common sense, and in reality, that is
all it is about. You can employ this same logic to
generating traffic for your highest paying pages. Some websites
get plenty of traffic from search engines, but this traffic
converts very low revenue. The game plan here is to use
links which are clever. These links will ultimately get
the visitors to click away on those links and move them to
higher paying pages. This methods converts low paying
clicks into significantly higher paying clicks.

Prior to testing sush a method, you will need to employ
some tracking which will allow you to compare the actions
and activities on and to your higher earning pages. This
will ensure you are getting the results you want.

Once you have a form of tracking in place, your next step
is to develop a way to get visitors to visit your page, and
ultimately click on the link which takes them to your higher
paying pages. Simply create a completely unique link which
tempts their curiousity. Such a description will trigger their
interest enough and they won’t be able to resist clicking to
see what it is was all about.

You might want to consider using some graphics to get your
visitor’s attention. Just remember, there really is no
limit to what you can do to turn your link into an attention
getter. Have fun with creativity. It will certainly pay
off in the end. Just remember to keep within the
guidelines of google and other search engines, so you won’t
risk getting banned.

Something else to keep in mind is link placement. If you
want your visitors to click a link, make sure you place
the link in a place where they will easily find it. Logic
says if they can’t find it or if they don’t see it, they
won’t click it. In most cases, the best place for a link
is right at the or near the top of your page.

Take some time to visit other people’s websites. Check
out what they are doing, and see if it seems to be working
for them. “Hot pages” or “Most read” lists are a couple of
very common but over used tricks. It’s a good idea not to
copy over used tactics. This is because when someting is
worn out, it no longer grabs a reader’s interest.

Test different text on different pages. This will allow
you to find the text that works, and pinpoint those which
do not work. Test link placement by puttig links at the
top and sometimes at the bottom. This will show you which
placement is being ignored. And finally, test what you’ve
done. Your tracking will identify the best navigation
style for you to use on your site.